What is it?
K-12 Director uses all forms of traditional and non-traditional social media to increase awareness of early STEM education opportunities
How is it done?
Rely on a K-12 Director who is critical to the program’s success presents Early College opportunities to high school students during their high school history class which is required of all students. The Director makes an impact and creates excitement in most students
The Director personalizes the message with the specifics of the program and the benefits of the early college learning opportunities
All sophomores are required to take history. The Director and the high school teacher coordinate the presentation schedule
Interested students are encouraged to share the information with their parents
The college’s Marketing and Advertising Department use all forms of social media to inform parents and students about college opportunities: Twitter, Facebook, Website updates, LinkedIn, Google, Tumblr, Pinterest, Reddit, StumbleUpon, and Email.
Budget: K-12 Director / administrator support or social media marketing specialist
What are the results?
What have we learned?